Bounty (brand)

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Bounty is a paper towel product manufactured by Procter & Gamble (P&G) in the United States. It was introduced in 1965.

Video Bounty (brand)

Advertising

From the 1960s to the 1990s, veteran character actress Nancy Walker appeared in a popular and long-running series of commercials in the US, in which Walker played Rosie, a waitress in a diner, using Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption compared to other brands. The tagline was originally "The quick picker-upper," later changing to "the quicker picker-upper", which became a common catchphrase, and was used for the brand's tagline (with variations) long after Walker ceased appearing in Bounty ads.

In the UK, they had a campaign featuring two large stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products.

Maps Bounty (brand)

Product

Consumer Reports reported that the best paper towel was the Bounty DuraTowel, and the next two down the list were also Bounty products.

In 1998, Bounty started selling napkins.

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Sale of British rights

In 2007, P&G sold its European business that also produced "Bounty" to SCA, and the product was then rebranded to Plenty in the UK.

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References

src: interbrand.com

External links

• Official website

Source of article : Wikipedia