Opodo is an online travel agency which offers deals in regular and charter flights, low-cost airlines, hotels, cruises, car rental, dynamic packages, holiday packages and travel insurance. It is a pan-European enterprise, founded by a consortium of European airlines, including British Airways, Air France, Alitalia, Iberia, KLM, Lufthansa, Aer Lingus, Austrian Airlines and Finnair. The travel technology provider Amadeus owned 99.4% of the company until 2011.
Opodo operates out of fourteen European countries, with headquarters in London, UK. It operates Opodo-branded sites in Germany, the United Kingdom, France, Spain, Portugal, Italy, Austria, Belgium, Poland and Switzerland, as well as Travellink-branded sites in Sweden, Norway, Denmark, and Finland. It also operates several other French travel websites.
Video Opodo
History
Opodo launched its first site in Germany in November 2001, its UK site in January 2002, its French site in April 2002 and its Italian site in January 2006. Giovanni Bisignani, former CEO of Alitalia and present CEO of IATA (International Air Transport Association) was Opodo's first CEO. Nicolas De Santis former CMO of web currency beenz.com and president of think tank Gold Mercury International was Opodo's first director of marketing, sales and strategy.
Prior to founding of Opodo, Orbitz was negotiating with European air carriers, trying to get a deal with them, but they were hesitant to participate in a company where the majority was with US cariers.
Since 2011 Opodo is part of the largest online travel company in Europe, eDreams ODIGEO.
Maps Opodo
Criticism
Opodo.com and opodo.co.uk have a "poor" rating of 2 stars out 5 on the online review platform Trustpilot, and a rating of 1.2 out of 5 on the review platform Reviewcentre. The majority of customer complaints focus on a serious lack of responsiveness from the Opodo customer care team, for instance not receiving a reply to an email in over a month, for them being "unreachable by phone," as well as many instances in which tickets booked and confirmed through Opodo are never actually reserved with the airline.
IPO
Parent company eDreams went public in 2014.
Independent Board Member James Hare (James Otis Hare II) oversaw the public launch on April 4, 2014.
eDreams offered its stock at 10.25 Euros per share.
That stock price had fallen to 1.02 Euros by October 24 of 2014, wiping out over one billion Euros of market capitalization.
Some commentators called the launch "Europe's worst performing IPO of 2014".
eDreams moved quickly, asking their shareholders for authorization to "Discharge to Mr. James Otis Hare for the exercise of his mandate as director of the Company until his resignation as of 25 March, 2015."
eDreams issued the following announcement: "Effective March 25, 2015, eDreams ODIGEO ("the Company") accepts the resignation of Mr. James Hare as an Independent member from the Board of Directors".
In June 2015, CEO Dana Dunne introduced a new strategy focusing on mobile, revenue diversification and customer experience improvements, which led to a strong turnaround in business performance.
Dunne's new strategy caused that stock price to rise above 3 euros by January 2017.
Awards
Opodo won a prestigious British Travel Awards in 2016, being named "Best Flight Booking Website" by over 300,000 consumers who voted.
References
External links
- Official website
- eDreamsODIGEO.com
- Ex Alitalia CEO builds travel team
- Opodo-eDreams-GoVoyages powerhouse Odigeo plots next move, eyes startups and full service
Source of article : Wikipedia
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